In its first overseas venture, American restaurant chain TR Fire Grill has launched in Pavilion Kuala Lumpur.
Owned by Romacorp restaurant group, the award-winning concept first opened in Florida in November 2015. Its Malaysian business is owned and run by Pier Seafood, a wholly owned subsidiary of Revenue Valley, which already has a Romacorp brand, Tony Roma’s, run through its Grand Companions subsidiary.
“Our chef-driven aesthetic uses local ingredients and flavours,” says Romacorp president/CEO Bradley Scher. The company also has a TR Fire Grill bistro in Hawaii.
Meats and vegetables are smoked in-house daily using hickory wood. Its steaks are free of antibiotics, hormones or genetically modified organisms. Sauces and specialty condiments are made in-house, and craft cocktails are made with liquors aged in small oak barrels or infused with fresh fruit and spices.
Seating more than 180 guests, the restaurant has a cigar room and a full bar.
