Apple Korea is to open the brand’s first official store in Seoul, but no date has been revealed.
A lease has been signed for a property in Garosu-gil Road, an upmarket, tree-lined street, with Apple Korea paying a 1.6 billion won (US$1.44 million) deposit for the lease, which runs to February 29, 2036.
Without an Apple Store in Korea, consumers have had to turn to third-party suppliers, leading to complaints about delays and poor service, reports the Korea Times.
In response, the Korea Fair Trade Commission told Apple in December to rectify its policy.
Apple has started recruiting staff for the Seoul store, advertising positions covering marketing, store crew and customer service.
