Apple will open its second MixC store in Shenzhen, China, as part of its strategy to strengthen its local footprint.
Apple said the new store has a Padang Light stone floor and a timber veneer-clad wall sourced responsibly and locally in China, maximizing visibility within the store.
The store will feature the latest Apple products and accessories and an Apple Pickup station that combines the online and in-person purchasing experiences for Chinese customers. Apple said the dedicated area allows customers to order online and conveniently pick up their devices in-store.
“At Apple, we’re constantly innovating to deliver the best possible experience for our customers, and our incredible team members in Shenzhen can’t wait to welcome them when doors open,” said Deirdre O’Brien, Apple’s senior VP of Retail.
The addition of Apple MixC Shenzhen marks the 55th Apple Store location in the area and the fourth in China’s Guangdong province. Apple has welcomed 22 million visitors to Shenzhen since Apple Holiday Plaza Shenzhen, the city’s first Apple Store, opened its doors in 2012.
The new store employs approximately 150 trained retail team members who speak ten languages, including Chinese, Cantonese, English, Japanese, Korean, French, Spanish, Russian, Arabic, and sign language.
After Europe and the United States, China is Apple’s third most important market. According to Bloomberg, Apple gained its most quarterly market share in China earlier this year, outpacing Covid outages and a global economic downturn.
Apple disclosed plans to open its first company-run retail presence in Mumbai, India’s financial powerhouse, at the beginning of this month.