Chinese-American fashion designer Vera Wang and Chow Tai Fook, the jeweller, have collaborated on a fine jewellery collection to launch this week in China. Hong Kong will follow. The Vera Wang Love collection targets modern Chinese brides with a penchant for diamonds, casting pieces in 18K gold and platinum – including engagement rings, wedding bands, and fine fashion items in precious stones. The diamonds used are traceable and nano-inscribed for individual identification.
Vera Wang said the sophistication, quality, technical capabilities and vast consumer reach of Chow Tai Fook enabled her to create both wedding and fashion signature pieces at the highest quality from the attainable to the most exclusive.
Kent Wong, Chow Tai Fook’s MD, added: “The intrinsic value of “traceable” marks carried by T Mark diamonds perfectly aligns with Vera’s design philosophy, resulting in beautiful, modern pieces of jewellery.”
The Vera Wang and Chow Tai Fook collection debuts October 19 at Chow Tai Fook stores in Shanghai, further expanding to Beijing, Chengdu, Hong Kong and other cities later.