Apple is in the process of redesigning its stores, drawing on the design expertise of Jony Ive.
Ive, Apple’s head designer, revealed he’s working with retail boss Angela Ahrendts on a revamp of its stores in a lengthy profile with the New Yorker magazine.
As Apple’s senior vice-president of design, Ive has emerged as the company’s creative soul, continuing an aesthetic tradition set by co-founder Steve Jobs. Ive was responsible for the build and the finish of the iMac, the MacBook, the iPod, the iPhone, the iPad, and the forthcoming Apple Watch.
