AS Watson, a health and beauty retail giant, has announced ambitious expansion plans for the coming year, with around 1,000 new stores expected to open. This move comes in response to a significant surge in customer engagement via the company’s loyalty program.
Last year, AS Watson witnessed an addition of 10 million new members to its loyalty program, pushing the global membership count to an impressive 180 million plus. This growth can be traced back to a successful integration between the firm’s brick-and-mortar store network and online platforms.
AS Watson, which currently operates over 17,000 stores across 31 markets in Asia and Europe, is set to support its new store openings with an investment of approximately US$490 million. This funding will be allocated towards the launch of new stores, making store refurbishments, implementing technology updates, and enhancing supply chain processes.
The retailer reported a robust category performance in the past year. Sales in the health category witnessed an 8 per cent increase, led by a double-digit rise in Europe. Simultaneously, beauty sales saw a 6 per cent uptick, propelled by a double-digit surge in Asia. The combined offline and online sales also saw a double-digit growth over the year.
“Markets, technologies, and expectations are changing at an unprecedented speed. As we look to the future, our goal isn’t to predict what it holds but to be prepared for it. Our strategy remains the same – maintaining our dedication towards our customers, our employees, our partners, and upholding responsible business practices,” said Malina Ngai, Group CEO of AS Watson.
AS Watson, which was established in Hong Kong in 1841, is celebrating its landmark 185th anniversary this year.
How many new stores is AS Watson planning to open this year?
AS Watson plans to open about 1,000 new stores this year.
What contributed to the growth in AS Watson’s loyalty program?
The growth in AS Watson’s loyalty program can be attributed to the successful integration of its physical store network and online platforms.
What is AS Watson’s strategy for the future, according to its Group CEO, Malina Ngai?
AS Watson’s strategy for the future, as outlined by its Group CEO Malina Ngai, is not to predict the future but to be prepared for it by maintaining commitment towards their customers, employees, partners, and upholding responsible business practices.
