In a striking turn of events in the agribusiness sector, avocado prices have surged to VND 40,000 (approximately US$1.54) per kilogram—marking a remarkable 100% increase compared to last year and reaching the highest price point in five years. This significant hike is attributed to a notable supply shortage.
Hien, a farmer from the Central Highlands province of Lam Dong, is poised to earn VND 100 million from her avocado dealings this year, reflecting a robust 60% profit margin. This profit comes amid challenges; Hoang Anh, a retailer in Ho Chi Minh City, reports a 50% drop in supply from the previous year due to low yields.
The avocado market has been severely impacted by adverse weather conditions that have limited production. Traders like Dang Minh Tien are noting that many farmers have opted to replace avocado trees with more profitable fruits such as durian and coffee, further exacerbating supply issues.
In response to the rising prices, retail chains like MM Mega Market are taking steps to assure consumers of quality. The chain now offers avocados with a green sticker to indicate that the fruits are of high quality and free from chemical residues, catering to the increasing consumer demand for premium produce.
According to agricultural authorities in Lam Dong Province, the area dedicated to avocado cultivation is diminishing, with approximately 8,000 hectares currently in production, yielding around 80,000 tons annually. As farmers pivot towards crops with better profitability, the future of the avocado market remains uncertain.
As avocado prices climb, the ripple effects on retail dynamics and consumer behavior are becoming apparent. This trend could drive consumers towards alternative fruits or encourage the cultivation of avocados in other regions, reshaping consumer trends in the fruit market. Retailers will need to adapt to these shifts to meet evolving consumer demands effectively.
