The Asia-Pacific Area continues to play a strategic role in terms of Azimut Benetti Group sales. Thanks to its longstanding presence in key countries in the area, the company has an excellent reputation and unparalleled reach across the region. Reporting total sales worth over 150 million euros (the two brands’ results for the last 12 months), the Group is at the top of an ideal ranking of best performers in the area.
Despite the complexities caused by the global pandemic, Azimut Benetti has put in a particularly good performance, reporting a 10% increase in the results posted for this area last season with Benetti alone nearly doubling the number of units sold.
This result, which takes into account all of the most important markets in the region, including Hong Kong, Singapore, mainland China, Japan, Australia, and New Zealand, is driven by orders for boats over 24 meters, a segment in which the Group excels throughout the world.
In more detail, Azimut Yachts has sold and delivered eight yachts in the brand’s flagship Grande Collection (four 32 Metri, two 27 Metri, and two 25 Metri) with 5 more units in the same Collection in delivery in the next six months; Benetti has sold five units.
With regards to Azimut Yachts, significant contributions to achieving these excellent results were made by Marine Italia, the dealer for Hong Kong, Macau, Guangdong, and Taiwan, and by the new Australian dealer D’Albora, which has established a considerable presence in the region in the space of a single year, as well as opening up new markets on the country’s western coast.
Turning to Benetti, it is no surprise that Asia-Pacific owners have focused their attention on the new projects and on the Oasis 40M, a glamorous yacht of which a remarkable 12 units have been sold to date.
“For years Azimut Yachts has been leading the APAC market for a range of 34-120 foot yachts, supported by a very good network of local dealers, to strengthen the Azimut brand and to make sure that each customer feels valued and well looked after. We are especially proud of the results we have achieved this year. The sales results were especially positive in the range between 60 and 80 feet yachts and Grande Collection is clearly a beloved yacht in Asia. The glowing results were achieved with sales covering the whole Region from South East Asia to Oceania and with considerable sales in mainland China. Clients clearly recognized and rewarded the strengths of our products: an Italian design, the cutting-edge technology intrinsic to our boats, and of course, a solid family-owned group.” Says Enrico Chiaussa, Asia Pacific, Middle East & Africa Area Manager of Azimut Yachts
“APAC continues to be a key market for Benetti and we are pleased to see our efforts to constantly innovate and improve on the quality of our products and processes, along with the hard work of our employees and local partners, has paid off in a year that has provided unique challenges. As we move into the new season, we remain optimistic that demand for our luxury yachts will continue to soar and that the new aggressive production schedule and the new model introductions we have planned over the next 18 months will further strengthen our position as an industry leader in this exclusive market sector.“ Says Peter Mahony, APAC GM of Benetti Yachts.