American energy drink brand Celsius has added a Sunset Vibe flavour, a blend of mango and passionfruit.
The new tropical-inspired flavour joins the brand’s existing local range, which includes Sparkling Kiwi Strawberry, Sparkling Watermelon Lemonade, Sparkling Green Apple Cherry, and Cosmic Vibe.
In addition, it contains no sugar and is described to offer a “taste of paradise.”
Ben Andrews, director of partnerships at Suntory Beverage & Food Oceania, highlighted the brand’s growth since its launch last year.
“Our strong customer relationships, consumer centricity, and distribution efforts have ensured that Celsius reaches consumers quickly and efficiently,” said Andrews.
“We are excited to continue this momentum by adding Sunset Vibe to the range, and to bring innovative energy solutions to even more consumers.”
Celsius Sunset Vibe at an RRP of $4 per can is available in the convenience and petrol channels, with a broader rollout to Woolworths underway.
