Thailand’s Central Retail group plans to merge its two department-store businesses – Central and Robinsons.
According to CRC, the merger is part of the company’s strategy to be the first omnichannel department store in Thailand. However, the company will continue to operate Central and Robinson as independent banners.
“The business synergy will give the combined department stores a significant acceleration to become more customer-centric, as well as to strengthen the company’s omnichannel competencies,” said Nicolo Galante, president of Central Retail.
“Through this new chapter of our business, we want to ensure that we continue to grow and create a winning company for the long term,” Nicolo said.
Robinson department stores focus on apparel and beauty with 74 stores across the country. Central department stores are generally larger and have a more comprehensive product category-spanning multiple categories.
It appears from information supplied by the company that the greatest impact of the merger plan will be in the fashion and apparel categories, streamlining offers.
CRC also said it plans to open between two and five new stores annually.