Singapore footwear and accessories label Charles & Keith is unveiling three new stores at the APM mall, DFS T Galleria Sun Plaza Canton Road and Langham Place in Hong Kong.
Each of the three new locations caters to a different demographic of shoppers – APM is a day to night shopping mall, while DFS T Galleria offers a luxury travel retail experience; Langham Place is the largest mall in Mong Kok.
The aesthetic of the new Charles & Keith stores is inspired by a refined brand identity, featuring limestone fixtures in contrast with dark grey powder furnishing, attempting what the brand describes as “a sophisticated simplicity”. To provide customers with a curated experience, each section of the stores communicate different stories of the season.