Paris based mostly luxurious style home Karl Lagerfeld has partnerd with Yoox Group to launch Karl.com in 96 nations, together with in Asia.
The location will go stay late in 2015 in a three way partnership partnership described as “long run”.
Karl Lagerfeld says the enterprise will take “a contemporary strategy to distribution, an revolutionary digital technique and a worldwide 360 diploma imaginative and prescient that displays the designer’s personal type and soul”.
“Launching eCommerce on Karl.com is the subsequent step right into a full omnichannel distribution mannequin,” the corporate stated in a press release.
“I’m excited to annouce the launch of our eCommerce website as we speak partnering with the ‘greatest in school’ ecom supplier, Yoox Group. Karl.com will permit us to serve our clients and followers scaling geographical attain and delivering an distinctive expertise,” stated Pier Paolo Righi, CEO of Karl Lagerfeld.
Karl.com will supply the complete ladies’s way of life mixture of the model – womens able to put on, luggage, footwear and equipment resembling small leather-based items, watches, eyewear, perfume and novely gadgets and restricted editions.
Karl Lagerfeld luggage shall be on the core of the model’s distribution.
One of many world’s celebrated trend designers, Karl Lagerfeld is globally famend for his aspirational and cutting-edge strategy to fashion. The designer’s namesake style home displays his personal signature aesthetic by way of artistic, cool and accessible-luxe attire and equipment.
This yr, the corporate will increase its portfolio into childrenswear.