China’s JD.com Inc has partnered Gap Inc to sell the US clothing retailer’s apparel online in China, as the Beijing-based e-commerce company goes head to head with Alibaba Group Holding Ltd to woo big foreign fashion names.
Alibaba and JD.com, China’s number one and two e-commerce companies respectively, are vying to ink deals with some of the world’s most recognised brands, which offer big boosts in both sales and image at home and overseas.
By announcing its partnership with JD.com in a joint statement on Thursday, Gap, which already has a store on Alibaba’s Tmall website, would be the latest foreign company to sign with some of China’s biggest Internet firms, including Tencent Holdings Ltd.
