Coach Singapore has unveiled a 70m print of New York street graffiti along a wall at the Botanic Gardens MRT station.
The project was conceptualised in New York City by the US luxury brand to celebrate the symbiotic relationship between fashion and street art.
It made its debut early this year with a series of murals across the US city put together by 13 influential street artists.
Singapore’s version, by artists Dain and Such, plays on Coach’s monogram with an urban feel. This collaboration will lead to a special collection of ready-to-wear pieces, tote bags and small leather goods to be launched in July.