Coach, the well-known American fashion brand, has expanded its horizons into the hospitality industry by introducing The Coach Restaurant in Singapore’s Jewel Changi Airport. This venture is a part of the brand’s wider lifestyle strategy.
The Coach restaurant’s design takes inspiration from the brand’s New York roots. The establishment offers breathtaking views of Jewel’s Rain Vortex. It includes a spacious 56-seat dining room, a 10-seat bar, and a chef’s counter with 10 seats, all built around a centralized, open woodfire kitchen.
The interior design showcases a harmonious blend of bronze mirrors, terrazzo floors, and tropical wooden louvres. Leather accents have been thoughtfully utilized in menu covers and staff aprons, adding to the restaurant’s sophisticated ambiance. A noteworthy feature is a full-sized yellow taxi cab hanging above the dining area, serving as a focal point and a nostalgic nod to the brand’s origins.
Marcus Sanders, the Vice President of Global Food and Beverage at Coach, shared his excitement about the brand’s new venture. He highlighted that Singapore’s vibrant food culture and diverse international community made it an excellent choice to host their hospitality concepts.
Sanders expressed his desire to create a space where guests can gather, celebrate, and experience Coach in a manner that feels both traditional and innovative.
The new restaurant is an extension of Coach’s earlier forays into the food and beverage sector. It enhances the brand’s in-house coffee shop and its refurbished retail store, both located at Jewel. These three distinct spaces are strategically devised to bolster the brand’s most extensive integrated lifestyle concept in Asia.
What is the inspiration behind the design of The Coach Restaurant?
The design of the restaurant is inspired by Coach’s New York Heritage. It features bronze mirrors, terrazzo flooring, and tropical wooden louvres alongside leather accents used in menu covers and staff aprons.
Why did Coach choose Singapore for their hospitality venture?
Coach chose Singapore due to its dynamic food culture and globally diverse community, which aligns with Coach’s broader lifestyle strategy.
How does the new restaurant enhance Coach’s integrated lifestyle concept?
The new restaurant, along with Coach’s coffee shop and refurbished retail store at Jewel Changi Airport, strengthens the brand’s largest integrated lifestyle concept in Asia.
