Australian Made, an organization renowned for promoting and certifying Australian-made products, has recently announced the appointment of Andy Lee as its ambassador for the upcoming Australian Made Week. Scheduled for the week of the 18th to the 24th of May, Australian Made Week aims to encourage consumers to prioritize purchasing products adorned with the Australian Made logo.
Andy Lee is a comedian, children’s book author, and a member of the renowned comedy duo Hamish & Andy. As an ambassador, Lee’s main role will be to spearhead a campaign promoting the economic benefits of choosing products made within Australia. To emphasize this, he will don the national colours of green and gold throughout the campaign. This year also marks a significant milestone for Australian Made as they celebrate 40 years since the Australian Made logo was first introduced as a national symbol of origin.
Ben Lazzaro, CEO of Australian Made, revealed that Lee was chosen as the ambassador due to his unwavering support for local manufacturing throughout his career as a business owner and investor.
Lee expressed his belief that choosing Australian-made products can have far-reaching economic impacts, including supporting local employment and supply chains. He hopes his role will inspire consumers both locally and internationally to support Australian producers.
Lee said, “Nothing would make me happier than knowing my involvement in Australian Made Week had encouraged people to support our wonderful country and the incredible things our local makers create.”
Interestingly, a recent survey conducted by Roy Morgan Research indicates a high level of support for domestic production among consumers. According to the survey, 87% of respondents believe buying Australian-made products is important, with 56% stating they ‘often’ or ‘always’ opt for them. Furthermore, an impressive 99% of those surveyed were able to recognize the Australian Made logo.
Australian Made encourages consumers to prioritize Australian-made products in all their daily purchases. They stress that domestically produced options are available across a wide range of categories, including health and beauty products, industrial materials, furniture, and mattresses.
In addition to promoting local products, Australian Made Week will also include a host of community activities and a programme recognizing businesses in the certification system used by more than 4500 companies.
Who has been appointed as the ambassador for Australian Made Week?
Andy Lee, a comedian and children’s book author, has been appointed as the ambassador for Australian Made Week.
Why was Andy Lee selected as the ambassador for Australian Made Week?
Andy Lee was chosen for his long-standing support for local manufacturing and his work as a business owner and investor.
What are the main objectives of Australian Made Week?
Australian Made Week aims to promote the economic benefits of choosing domestically produced goods and to encourage consumers to prioritize products bearing the Australian Made logo.
