OTB Group, a prestigious Italian luxury conglomerate, has recently procured the remaining shares of Dutch fashion house Viktor&Rolf, thereby securing complete ownership of this innovative label. This acquisition comes after OTB’s initial investment in 2008 and two decades of a partnership marked by shared creative vision and commercial growth.
Originally, OTB increased its stake from an initial 51% to 70%, and now, with full ownership, the partnership between the two entities is set to deepen even further. Viktor&Rolf, established in 1993 by Viktor Horsting and Rolf Snoeren, is celebrated for its unconventionally creative take on haute couture, incorporating elements of art, fashion, and theatrical storytelling. The brand has since diversified, extending its reach into ready-to-wear, bridalwear, eyewear, and fragrances.
Renzo Rosso, the founder and chairman of OTB Group, expressed his elation over the strengthened partnership. He praised Viktor&Rolf for its unique presence in the international luxury market, known for its emphasis on creativity, artistic research, and cultural relevance, values that accord with OTB Group’s own.
This strategic move follows an agreement signed last year, which confirmed the continuation of Horsting and Snoeren as creative directors for an additional five years. They will continue to shape the creative and strategic direction of Viktor&Rolf, maintaining the brand’s signature innovative style.
OTB Group, owner of renowned labels including Diesel, Maison Margiela, Marni, and Jil Sander, has progressively concentrated on constructing an assortment of distinctive creative brands. This recent acquisition further solidifies its commitment to fostering creative development and expanding its luxury portfolio.
What is the significance of OTB’s acquisition of Viktor&Rolf?
The acquisition represents the strengthening of a long-standing partnership, with OTB taking full ownership of Viktor&Rolf after being a shareholder for nearly two decades. Furthermore, it cements OTB’s commitment to developing a portfolio of distinctive, creative brands.
Who are the founders of Viktor&Rolf?
Viktor&Rolf was established in 1993 by designers Viktor Horsting and Rolf Snoeren. The pair will continue to shape the creative and strategic direction of the brand as Creative Directors.
What is Viktor&Rolf known for within the fashion industry?
Viktor&Rolf is renowned for its experimental approach to haute couture, blending elements of fashion, art, and theatrical storytelling. It has diversified its offerings into ready-to-wear, bridalwear, eyewear, and fragrances.
