Food-delivery service Deliveroo has launched a subscription model in Hong Kong, dubbed Deliveroo Plus.
For HK$98 a month, customers can get unlimited free delivery on meals ordered throughout the day. The service is being launched with a two-week free trial.
Deliveroo Plus is being rolled out internationally after a successful launch in the UK. Deliveroo says that during their first two months of signing up to the pilot, half of the UK customers saved nearly £25 ($260), whilst one in 10 saved more than £75 (HK$770).
Brian Lo, Deliveroo Hong Kong GM, said Deliveroo Plus aims to reward frequent customers by offering better value for money.
“This new subscription service provides a more affordable option to the frequent users while the earnings of riders is expected to rise with the increasing demand for food delivery.”
By its nature, the service will also likely make customers commit to one platform rather than shopping across rival services.
Customers throughout Hong Kong wishing to subscribe to Deliveroo Plus will see the option to sign up to the service on their basket at checkout and in the ‘account’ section of the app and website.
Deliveroo operates in more than 500 towns and cities across 14 markets: Australia, Belgium, France, Germany, Hong Kong, Italy, Ireland, the Netherlands, Singapore, Spain, Taiwan, UAE, Kuwait and the UK.