Luxurious retail journey retailer DFS Group is launching a month lengthy celebration of “all issues magnificence” in July.
The annual First Class Magnificence marketing campaign will run in 19 DFS shops in seven nations, unveiling a collection of product exclusives, occasions and tutorials from main skincare and make-up specialists on the planet’s largest magnificence promotional program.
“Impressed by our clients’ jetset way of life, First Class Magnificence is a seamless, multi-brand expertise to help travellers’ magnificence and skincare wants all through each stage of their journey,” stated Ariel Gentzbourger, senior VP, international merchandising – magnificence with DFS Group.
“For over 50 years, DFS has reimagined the traveller’s magnificence purchasing expertise, and we’re assured that with our First Class Magnificence occasion we’re persevering with to shock and delight our loyal magnificence buyers.”
With First Class Magnificence, DFS introduces an unique product program tailor-made to the worldwide traveller’s wishes. Whether or not it’s earlier than, throughout or after takeoff, DFS Magnificence advisors together with business specialists will show how 18 key journey necessities merchandise will go well with clients’ wants wherever their journey takes them. First Class Magnificence additionally brings eight unique merchandise to DFS from main magnificence manufacturers comparable to Givenchy, Guerlain and SK-II.
Featured occasions all through embrace particular gives and rewards for purchases such because the unique First Class Magnificence journey bag, complimentary refreshments and visitor make-up artist periods. The celebratory environment continues with specifically designed visible installations which permit clients to take pictures to share.
All through the month, at First Class Magnificence occasions, clients can take pleasure in DFS’ 100 per cent International Assure, making certain all merchandise is totally genuine and that after-sales service facilities will refund, restore and settle for the return of merchandise worldwide.