For the second year running, DFS Group is partnering with Make-A-Wish International (www.worldwish.org) this December in its #JoyToYourWorld charity campaign to help children fighting life-threatening medical conditions by granting their special wishes.
Jay Frame, DFS Group’s Vice President Corporate Communications and CSR said: “We are thrilled to partner with Make-A-Wish International for the second year in a row and share the goodwill of our customers, employees and partners to help these children’s wishes come true.”
The retailer says that crowdsourcing and social media combine in this charity campaign and DFS customers can help to grant wishes by following @DFSOfficial and liking posts tagged with #JoyToYourWorld. DFS says that for every #JoyToYourWorld post that receives 1,000 ‘likes’, it will donate to Make-A-Wish International to help grant up to nine wishes to children around the globe.
Coinciding and honouring DFS’ 55th anniversary, an equal 55 celebrity ambassadors are supporting this year’s campaign, including past DFS campaign spokespeople Godfrey Gao, Ming Xi, Caroline de Maigret and Perry Liu.
DFS says: “The mission of Make-A-Wish is to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Since its inception in 1980, Make-A-Wish has collectively granted the wishes of more than 350,000 children in nearly 50 countries. Each wish that comes true inspires these seriously ill children to persevere against their illnesses.”
Make-A-Wish International President and CEO Jon Stettner said: “We are proud to renew our partnership with DFS and its ambassadors this holiday season to help grant even more wishes to deserving children facing serious illnesses. It’s through the support of partners like DFS and its customers around the globe that make these life-changing wishes possible.”
Amongst those children DFS helped to grant wishes to last year around Asia was Evan, an eight-year-old from Hong Kong battling acute lymphoblastic leukaemia. He wanted to be an astronaut and lift off was duly granted when he attended NASA’s Space Camp in Alabama, US.
Then there was Mostafa, a 17-year-old from Japan suffering from congenital biliary atresia and pancreatic cancer. He wanted to be a racing car driver and his wish came true when he sat in a Ferrari 138 driven by two-time Formula 1 champion Fernando Alonso.
This year, DFS and Make-A-Wish International will grant wishes to children like Wang-yau, a nine-year-old boy from Hong Kong battling spinal muscular atrophy who wishes to travel abroad, or Joanna, a 10-year-old girl from Singapore in treatment for medullablastoma, who wishes to become a pastry chef.
As part of all this, DFS Group is generously encouraging customers to help out with donation boxes placed within its T Galleria by DFS stores worldwide. These will be available at its 11 T Galleria outlets in Hong Kong (3), Macau (4), Singapore, Auckland, Okinawa and Hawaii as well as its DFS Gallerias in Cairns and Sydney.
In addition – and again celebrating DFS’ 55th anniversary – 55 celebrity ‘ambassadors and influencers’ have signed up this year to help support the #JoyToYourWorld Campaign. These include famous actors, models, make-up artists, photographers, a princess, an athlete, photographers, fashion bloggers, singers and many more.