Logistics provider DHL Express enumerated a few hacks on social media selling. As Filipinos search for gift ideas especially this holiday season, it is crucial for social media sellers to get their products to stand out and top their customers’ feeds. Nailing these two can increase their chances of converting followers into customers. Distilled from experiences from helping other small businesses grow and readily available on DHL Discover, an online library of business and culture insights, here are the global logistics leader’s top recommendations.
First, choose the right platform. If 94 percent of shoppers said that Facebook posts affect their holiday buying choices, then sellers would definitely want to be there. Go for social media channels that reach out to buyers and have free analytic tools. Facebook is able to give audience insights which may help sellers make informed decisions in scheduling content and targeting audience when they are most engaged.
Second, #GetNoticed. Hashtags are a crucial way to link products to customers who are looking for it. An example of this is using the hashtags, #giftideas and #nochebuena to get the attention of potential customers.
Third, work with advocates. Social media influencers may help because of their loyal follower-base. Through the content of bloggers and vloggers, consumers may get a firsthand opinion on products. This will make the endorsement more authentic and less of a hard sell, which makes brands more credible.
Fourth, get your call to action right. Make the call to action clear and ensure the buying process is simple. Something as straightforward as adding a “click to buy” tab underneath that Instagram product photo they liked will help leverage positive leads.
Lastly, encourage customer feedback. Leverage consumer reviews to create a space where happy consumers can share positive experiences of the product. Although not all reviews may be positive, sellers should be aware and respond to complaints quickly.
As customers look forward to reviewing your product or service, keep in mind that their overall experience, from window-shopping to check-out to shipping, shapes their perception of your brand. By counting on a logistics provider like DHL for last mile requirements, you can deliver the best possible customer experience worth sharing on social media.