DKNY, the renowned fashion label, has marked its first significant stride in China, with the inauguration of its flagship store. The store is situated along Huaihai Middle Road, thus fortifying the brand’s foothold in the country.
The expansive store, spread across 245 square meters, finds its place on the ground floor of Lady Huaihai. Here, DKNY’s presence amplifies the area’s retail diversity that already includes eminent brands like Gentle Monster and Songmont.
The shop’s unique design mirrors New York City’s dynamic spirit and attitude. It boasts polished aluminium finishes, intricate wood detailing, and upholstery inspired by the city’s iconic yellow cabs.
The DKNY store is a one-stop-shop for fashion enthusiasts as it offers the brand’s latest ready-to-wear collections, footwear, handbags, and accessories. The retail space also highlights images from DKNY’s Spring 2026 campaign featuring popular model Hailey Bieber.
Jeff Goldfarb, the executive vice president of G-III Apparel Group, DKNY’s parent company, shared his enthusiasm about the store’s location. Goldfarb believes Shanghai, one of the world’s most influential fashion markets, is the perfect place for DKNY’s next expansion in China.
He also expressed his anticipation for DKNY’s future growth in China. He emphasized the brand’s effort to create a deeper connection with the Chinese consumers through elevated retail experiences and collections that evoke the energy of urban life.
DKNY made its initial foray into the Chinese market through the online platform Tmall in 2017.
What is the significance of DKNY’s new store in China?
The new flagship store marks DKNY’s first major step in expanding its physical presence in China.
What distinguishes the store’s design?
The store’s design reflects the energy and attitude of New York City, featuring polished aluminium finishes, wood detailing, and yellow cab-inspired upholstery.
When did DKNY first enter the Chinese market?
DKNY first entered the Chinese market in 2017 through the online marketplace Tmall.
