Dolce & Gabbana Vietnam has officially opened its flagship store after testing the market with a pop-up in January.
In Rex Arcade inside Ho Chi Minh City’s Rex Hotel, the Italian luxury fashion brand’s store offers women’s and men’s ready-to-wear, shoes and accessories.
Dolce & Gabbana was brought to Vietnam by ACFC, a subsidiary of distribution company Imex Pan Pacific (IPP) Group, which also handles such brands as Burberry, Chanel, CK and Salvatore Ferragamo.
To celebrate the flagship’s opening, Dolce & Gabbana Vietnam hosted a party attended by D&G CEO Alfonso Dolce and senior VP for Asia Pacific Grace Zhao, plus IPP executives and celebrities.
Along with the opening, D&G introduced its international campaign #DGclone to Vietnam. The campaign is built around a world tour by the brand’s two mascots – lifesize characters representing D&G founders Domenico Dolce and Stefano Gabbana.
