In a recent overview of Ho Chi Minh City’s retail landscape, property consultancy Avison Young highlighted that the minimum rent in the downtown area remains stable at $45 per square meter for the second quarter, unchanged from the previous quarter. Luxury shopping destinations have seen significantly higher rates; Saigon Centre and Vincom Center Dong Khoi charge rents between $200 and $250, while Times Square tops the charts at $300 per square meter.
In sharp contrast, retail spots in non-central neighborhoods only fetch $20 to $117, illustrating the premium placed on properties in the bustling city center. Yet, despite these steep prices, foot traffic in downtown areas remains robust, with occupancy rates soaring to 96% in the heart of the city and 86% in outer zones. CBRE corroborated these figures, noting that only 5% of retail space is unoccupied in prime districts and 8% elsewhere.
David Jackson, CEO of Avison Young Vietnam, attributed the upward pressure on rents to an influx of global brands setting up shop in the city. American coffee giant Starbucks has recently increased its footprint, opening a new outlet at the Bitexco tower and securing additional space at Diamond Plaza. Meanwhile, Japanese retail giant Uniqlo is also moving into the market with a new store at Vincom Le Van Kiet, further indicating the growing international interest in Ho Chi Minh City.
Popular malls like Saigon Centre and Vincom Dong Khoi continue to shine, boasting impressive occupancy rates between 98% and 100%. Jackson noted that with limited new supply coming to market, these established retail spaces are leveraging their prime locations to maintain high occupancy levels. Fashion and food-and-beverage brands are particularly strong in leasing, especially in vibrant, high-traffic areas.
The evolving landscape of retail has heightened the importance of consumer experience, with the design and layout of spaces, integrated amenities, and after-sales services gaining traction as critical factors influencing rental prices. Mai Vo, director of retail services at CBRE HCMC, remarked on the surge of Chinese brands such as Oh!Some and Polarpopo entering this dynamic market.
Responding to these trends, mall developers are reimagining tenant layouts, merging smaller units into larger spaces to accommodate burgeoning lifestyle brands. This transformation aims to turn shopping centers into “one-stop shops,” providing an array of services and amenities to enhance the overall customer experience.
Looking ahead to the latter half of 2025, Vo anticipates the addition of around 25,000 square meters of new retail space within two central projects, signifying ongoing growth in Ho Chi Minh City’s retail sector. As consumers become increasingly discerning, often researching prices and seeking out deals, retailers are being pushed to adopt omnichannel strategies, blending digital and in-store experiences to capture this elusive market.
What are the current rental rates in Ho Chi Minh City’s downtown area?
The minimum rent in the downtown area is $45 per square meter, with high-end shopping centers charging significantly more, ranging from $200 to $300 depending on the location.
How are occupancy rates in Ho Chi Minh City’s retail spaces?
Occupancy rates are notably high in the downtown area, reaching 96%, while non-central areas show an occupancy rate of 86%, indicating a robust demand for retail space.
What strategies are mall developers employing to attract customers?
Mall developers are restructuring tenant layouts by combining smaller units into larger ones to better accommodate lifestyle brands, aiming to transform shopping centers into integrated hubs that enhance customer experiences.
