Co-branded Fatburger and Buffalo’s Express restaurants will be rolled out across Singapore over the next three years, the first by this Christmas.
Fat Brands, the US parent of the two quick-service restaurant brands, has signed a franchise deal with Deelish Brands to develop the chain, but has not yet revealed how many stores will be opened. Changi Airport’s Jewel shopping centre is highly likely to be among the first few destinations.
“Entering the Singapore market has been a goal of ours for a very long time,” said Andy Wiederhorn, CEO of Fat Brands. “We had to be deliberate in our strategy to join this colourful and rapidly-growing nation and have finally found the perfect partner in Deelish Brands.
“The beauty of Fatburger and Buffalo’s Express restaurants is they bring approachable American fare that everyone can enjoy, together – and we’re excited to bring this to Singapore.”
Wiederhorn says the Singapore launch of Fatburger and Buffalo’s Express restaurants will build on his company’s previous success in Asia.
The two brands will offer a menu including boneless wings, made-to-order burgers, milkshakes and fries. The stores offer what he describes as an “authentic Americana ambiance” through customer service and engaging decor.
Fatburger is a 70-year old fast-casual restaurant serving large, juicy, burgers, custom-made to order.
Buffalo’s Express, founded in 2012 in Los Angeles, is a fast-casual chain known for its chicken wings, wing sauces, fries, sides, wraps, salads and desserts.
