Google has unveiled its first ever shop in shop concept at Currys PC World, in the technology hub of London’s Tottenham Court Rd.
This is the first Google Shop experience anywhere in the world. There will be two more later on in the year in Currys PC World’s Fulham and Thurrock Megastores, in the UK.
The Google Shop offers customers the chance to sample Google’s range of android phones and tablets, Chromebook laptops and Chromecasts and learn about how they work together.
Visitors can also sample Google’s software tools and apps on a surround screen installation called The Portal, which enables users to search through Google Earth on the big screen.
The store features a doodle wall where budding graffiti artists can use digital spray cans to paint their own take on Google’s logo, which they are then encouraged to share on social media.
Customers can use a Chromecast pod to watch Google Play movies, YouTube and more, through a Chromecast dongle that converts any TV into a smart TV.
The Google Shop will host regular classes and events for the public.
Classes will range from online security to simply learning how devices work, and understanding how different devices work together to enable a more connected lifestyle.
Virtual Space Camps will be offered to teach children the basics of coding and teachers will be invited to Open House events, to keep up to speed on the free educational tools on offer from Google.
Google’s James Elias said the new store concept is a genuinely unique try before you buy experience.
“The pace of innovation of the devices we all use is incredible, yet the way we buy them has remained the same for years. With the Google shop, we want to offer people a place where they can play, experiment and learn about all of what Google has to offer; from an incredible range of devices to a totally connected, seamless online life.”
