Haiver Spirits, a renowned vodka brand, has broken new ground in the beverage market, venturing into the ready-to-drink category with the introduction of its first-ever brewed hard teas. This innovative offering marks a significant expansion for the brand, which is well-known for its vodka.
Matthew Anastassiou, the founder of Haiver Spirits, explained that the motivation behind the creation of these brewed hard teas was his enduring love for iced tea. He had a vision to craft a spirited variation of the classic drink that retained its refreshing essence, while adding a unique twist.
The drinks are lightly carbonated, a feature that Anastassiou says helps to retain the original flavor of the drink, just as he intended.
The hard tea range is produced in Victoria, utilizing Haiver Spirits’ proprietary vacuum distillation techniques. A key characteristic of the range is its infusion with fresh fruits, which lends an element of vibrancy to the two debut flavors – ‘Summer Peach’ and ‘Tropical’.
In a departure from the traditional blending of tea with spirits, Anastassiou took an innovative approach for the hard tea range. He brewed the beverages on a beer base, a strategic move aimed at giving the product a smooth, full-bodied mouthfeel that closely resembled real iced tea. He described the end product as “crisp and refreshing”.
With an alcohol content of 4.5 per cent ABV, the hard tea range is conveniently packaged in 330ml cans. The retail price commences at $26 for a four-pack.
What inspired the creation of Haiver Spirits’ hard tea range?
Matthew Anastassiou, the founder of Haiver Spirits, was inspired by his love for iced tea. He wanted to create a boozy version that retained the refreshing quality of classic iced tea while adding a unique edge.
How does Haiver Spirits’ hard tea range differ from traditional tea-infused spirits?
Rather than blending tea with spirits, Anastassiou chose to brew the beverages on a beer base. This innovative approach gives the product a smooth, full-bodied mouthfeel that closely resembles real iced tea.
What is the alcohol content and packaging of the hard tea range?
The hard tea range has an alcohol content of 4.5 per cent ABV and is available in 330ml cans.
