HBO Go, the previously ubiquitous streaming service, will officially withdraw its operations from Vietnam as of June 15. Its absence will pave the way for the introduction of HBO Max, a formidable competitor to streaming giant Netflix.
The HBO Go service was first introduced to the Vietnamese market in 2019, targeting cable, satellite, and live TV streaming subscribers who were already receiving HBO channels as part of their television package. However, the service was discontinued in multiple markets in 2020, and replaced by HBO Max. This new platform allows users to access the full range of HBO content without a cable TV connection.
In Vietnam, the termination of HBO Go also implies the end of collaborations with local streaming platforms such as TV360 and VieON. A noticeable change is already apparent on TV360, which now presents a “Failed” notification upon attempts to subscribe to a new HBO package. However, users can continue to view HBO content through traditional television channels via cable and satellite services.
An anonymous industry analyst suggests that this strategic move is most likely intended to enable American film studio Warner Bros. to introduce HBO Max in direct competition with Netflix. The HBO Max homepage now displays a Vietnamese language notice teasing its launch on June 16.
The HBO Go platform had gained traction among Vietnamese viewers with popular original series such as Game of Thrones and House of the Dragon, and films produced by Warner Bros.
What is happening to HBO Go in Vietnam?
HBO Go will cease operations in Vietnam as of June 15, and be replaced by HBO Max.
What changes are expected with the introduction of HBO Max?
HBO Max will allow users to access a broad range of HBO content without the need for a cable TV connection. The service is seen as a strong competitor to Netflix.
Will users still be able to view HBO content via traditional channels?
Yes, HBO content can still be accessed through traditional television channels on cable and satellite services.
