Retail performance in 2015 at Hong Kong International airport (HKIA) has been shaped by a growing portfolio of leading brands and strong passenger growth, an Airport Authority Hong Kong spokesperson told DFNIonline.
HKIA now plans to reinvigorate the retail facilities at the West Hall to be more of a “one-stop shop” and dining destination. HKIA has added two new brands to the facility, Hermès and MCM, both of which will make their introduction from the middle of 2016. So far over 50% of the stores are currently open as part of the West Hall redevelopment programme.
After launching a local free delivery service in February 2015, where customers spending over $1,000 can enjoy free postage within Hong Kong, HKIA has extended its service within Greater China. Launched last month, customers spending over $2,500 on clothing, bags and accessories are offered free delivery to mainland China, Taiwan and Macau.
The airport is also embarking on substantial retail change where several tenders have been issued. The spokesperson confirmed the airport is undergoing an evaluation process.
In keeping with its uplifting retail experience the airport installed an “I Love Hong Kong” zone this year, located on Level 7 of the East Hall comprising an “East meets West” culture. Fourteen local brands for fashion, Chinese dried goods, Chinese bakery, optical shops and tea houses now carry the prominent logo on shop-design, merchandise and packaging, as well as Hong Kong Disneyland and Giordano.
