In a significant move towards sustainable fashion practices, Susanna Campbell, chairwoman of Syre Group, announced plans for new major recycling complexes during a meeting with Prime Minister Pham Minh Chinh on Wednesday. The joint venture, backed by H&M and technology investment firm Vargas, aims to revolutionize the textile waste recycling landscape.
Syre Group’s innovative approach leverages advanced technology and renewable energy to recycle textile waste. The Binh Dinh factory is expected to commence operations by the end of 2028, with an impressive annual capacity of 250,000 tons. Prime Minister Chinh commended the initiative’s focus on green production methods, highlighting its potential contribution to environmental protection in Vietnam.
Prime Minister Chinh articulated Binh Dinh’s strategic appeal, noting its robust investment environment. “Binh Dinh is emerging as a hub for clean energy,” he stated, emphasizing the region’s well-developed infrastructure, which includes highways, international airports, and deep-water ports. He urged local authorities and relevant ministries to collaborate closely with Syre to ensure the project’s success.
In line with Vietnam’s environmental goals, the Prime Minister advised Syre to prioritize the use of locally sourced green materials, including lotus and jute fibers, as well as recycled fabric scraps and old clothing generated within the country. This aligns with Syre’s commitment to enhancing local supply chains and maximizing resource efficiency.
Expressing her confidence in Vietnam’s strategic position, Campbell remarked, “We believe Vietnam has the potential to become a global leader in developing a circular economy.” With a focus on local partnerships, Syre aims to integrate sustainable practices into its operations while reinforcing the strength of Vietnam’s textile industry.
Swedish Ambassador to Vietnam, Johan Ndisi, who attended the meeting, echoed the sentiment of long-term commitment among Swedish businesses to enhance collaboration in green transformation. He proposed that establishing a comprehensive partnership in science, technology, innovation, and digital transformation could further bolster Vietnam’s sustainability efforts.
As consumer demand for sustainable products continues to surge, Syre Group’s initiatives highlight a pivotal shift in the retail sector towards environmentally friendly practices. This project not only promises to transform the recycling landscape in Vietnam but also sets a precedence for other brands to follow suit. By prioritizing green solutions, companies can cater to increasingly eco-conscious consumers while contributing to global sustainability goals.
