India’s Idea Cellular is preparing to launch carrier billing for the Google Play store, bringing the capability to India for the first time for Android devices.
A Google representative confirmed to India’s NDTV that the company is in the process of implementing carrier billing to Google Play for Idea Cellular customers.
The capability will be progressively expanded to other Indian operators in the future, the report states.
Carrier billing makes a lot of sense for Google in the Indian market, where only around 645 million debit cards have been issued but there are around 1 billion mobile users.
Idea Cellular was the first Indian operator to offer carrier billing on the Windows Phone store back in 2014.
