It is a non-for-profit program aiming to promote and celebrate Italian excellence and the 100% Made by Italy in Cambodia through an online platform.
The initiative, which has received the endorsement of the Italian Embassy in Bangkok and the European Chamber of Commerce in Cambodia (Eurocham), wants to boost on-line shopping and digital consumption.
Says Luisa Gentile, Creator and Director of the program “As a long- term Italian ex-pat, I have always been proud of the excellence of the Italians in the world and their ability to innovate without losing sight of tradition. With Italy in Cambodia, we will put our small but vibrant community of Italian professionals and entrepreneurs in Cambodia under the spotlight, albeit a “virtual” one.
We will provide our on-line readers special promotions and deals to introduce the Italian lifestyle, food, culture, and products, help them to virtually meet and find Italian professionals and entrepreneurs who made Cambodia their home and, above all, make them discover and experience the true spirit of Italy in Cambodia.
Our ultimate goal is to become the most trusted source online for everything genuinely Italian in the Kingdom of Wonder, addressing both the local community, international travelers, business investors, and anyone who loves Italy or wants to be connected with Italy while in Cambodia.”
Says about the initiative Aurelio Flacco, Chairman of ICBA and Honorary Consul of Italy in Phnom Penh “Operating digitally is the key way to stay in business, through mandated shutdowns and restricted activity. ICBA aims to support the Italian businesses already established in Cambodia –through this newly created on-line platform, Italy in Cambodia.
Our final goal is to help, particularly the small and medium-sized Italian companies, to grow and reach new customers online and, eventually, support them and their local staff, to thrive in these difficult times.“
The registration to Italy in Cambodia is free of charge and is open to all Italian professionals or entrepreneurs residents in Cambodia.
