Jumei Worldwide, the Chinese language on-line retailer of magnificence merchandise, has revealed a 61.eight per cent improve in first quarter gross sales to US$250.6 million.
Gross merchandise quantity lept 20.three per cent because of a 14.three per cent improve within the variety of lively clients to five.6 million, and an 18.four per cent improve in complete orders.
Gross revenue was US$78.7 million, a rise of 15.2 per cent from the primary quarter of 2014. However expressed as a proportion of gross sales it decreased from 44.1 per cent to 31.four per cent, largely because of the firm’s shift in technique from pure play magnificence market to a broader merchandise supply.
Founder and CEO Leo Chen stated the expansion price was stronger than anticipated for the primary quarter.
“We efficiently accomplished our transition for magnificence merchandise from market gross sales to merchandise gross sales on the finish of 2014, and our new enterprise initiative – Jumei International, took off early this yr and skilled excessive progress when it comes to gross sales quantity. Jumei is at present one of many main gamers in cross-border eCommerce in China.
“We expanded into cross-border child and maternity class in mid-April, 2015 and shortly achieved market main place on this new class in China. Our goal for 2015 is concentrated on prime line progress and enlargement into different cross-border classes as we glance to broaden our buyer base and considerably develop our order numbers. We’re assured that we will obtain our quarterly and yearly gross sales goal for 2015,” he concluded.
For the second quarter of 2015, the corporate tasks complete internet revenues to be between US$270.1 million and US$277.eight million, representing a year-over-year progress fee of between 75 per cent and 80 per cent.
