Scandinavian furniture and homewares brand Jysk has launched its first store in Thailand with local franchise partner Boonthavorn Group. Located in a Ratchapruk shopping centre, the opening is the first of a planned six Jysk Thailand stores, with 30 anticipated to open within five years. A flagship and a small subway station outlet are among the stores scheduled to open shortly.
Jysk Nordic’s franchise director Frederik Kare Kroun said one of the strengths of Jysk is its ability to be close to its customers by having a widespread network of stores.
“That requires a good franchise partner, and by partnering up with Boonthavorn Group, I believe that we have an extremely strong foundation for the operation in Thailand.”
Boonthavorn Group CEO Sitthisak Tayanuwat said: “Boonthavorn, with 40 years of experience with home styling products, will now place Jysk in its 51st country. To achieve this no less than 30 branches are planned to open all over Thailand within the coming five years.”
