The Shilla Duty-Free’s 2019 brand ambassador, K-pop group Red Velvet, performed at Hong Kong International Airport to celebrate the first anniversary of travel-retail concept Beauty&You.
The performance coincided with a new pop-up store at the airport, an all-immersive space featuring several experiential zones, including Beauty&You’s DIY Mobile Sticker Photo Booth and weekly exclusive zones by YSL Beauty, Sulwhasoo, Marc Jacobs fragrances, and Ray-Ban.
The Shilla Duty-Free plans to continue in-store activities and promotions throughout the summer.
Beauty&You’s anniversary celebration event, featuring an exclusive performance by K-pop group Red Velvet, was attended by The Shilla Duty-Free’s senior management, representatives of the Airport Authority Hong Kong and brand and business partners.
