The Korean clothing brand Acmé de la Vie (ADLV) opened its first stationary store in Australia in May of this year in QV Melbourne in front of a local online shop.
ADLV co-founders Jinmo and Jaemo Goo started the streetwear business in 2017 and opened their first store in the Korean district of Gangnam. Since then, the brand has opened more than 50 stores in Asia, partnering with Disney, Pink Fong, Kakaotalk and The Simpsons.
ADLV’s Australian director Ying Yang said the company knew streetwear was a staple of Australian fashion.
“We love to see how consumers adapt pieces to the Australian climate. Given the circumstances and the year we have all been through, we are both proud and grateful that we can continue our growth and better serve our customers on this side of the world. “
The brand was inspired by the French passage “acme de la vie” ;, which means “the high point of life”.
Focusing on high-end streetwear fashions like t-shirts, sweats, hoodies, accessories, and outerwear, ADLV is known for graphics and pop culture characters like the Baby Face series.
