Iicombined, a Korean lifestyle conglomerate, has broadened its retail footprint by launching its multi-brand initiative, Haus Nowhere, in Bangkok, Thailand.
Situated on IconSiam’s M floor, the store introduces two major brand flagships. One is the inaugural Tamburins store in Southeast Asia, while the other is the most expansive Gentle Monster store in Thailand.
The novel retail destination forms part of the conglomerate’s ‘Future Retail’ idea, which is being rolled out in crucial cities worldwide. With this addition, Bangkok now houses the fifth Haus Nowhere location, following Seoul, Shanghai, Shenzhen, and Dosan.
Tamburins, a fragrance and beauty label founded in Seoul in 2017, has now made its foray into Southeast Asia. The store maintains a complete range of products, along with unique store-only items. These exclusive offerings include a Blue Hinoki version of its Egg Perfume and a 2ml fragrance enclosed in a Puppy Case.
Gentle Monster, an eyewear brand, has opened its third and largest store in Bangkok. This expansion solidifies Thailand’s position as one of the brand’s most dynamic markets in Southeast Asia.
The new flagship store is designed based on Gentle Monster’s signature installation-led theme. This positioning further solidifies Bangkok as a critical market for the label, drawing support from both local customers and regional visitors.
The store also showcases the ‘Sunshine Giant Dog’ art installation.
What is the significance of Iicombined’s new store in Bangkok?
The new store in Bangkok introduces two significant brand flagships in Southeast Asia – Tamburins store and the largest Gentle Monster store. It represents Iicombined’s ‘Future Retail’ concept expansion into global cities.
What are some of the exclusive products available at the new Tamburins store?
The Tamburins store offers exclusive store-only items including a Blue Hinoki version of its Egg Perfume and a 2ml fragrance presented in a Puppy Case.
How does the new Gentle Monster store contribute to the brand’s presence in Thailand?
The new Gentle Monster store, being the brand’s third and largest in Bangkok, reinforces Thailand as one of its most active markets in Southeast Asia.
