Doughnut chain Krispy Kreme is facing a potential fallout after its advertisement campaign for the Australia and New Zealand market was caught containing an offensive racial slur.
The campaign features four short videos showing that Krispy Kreme doughnuts can be used to celebrate sports events, birthday parties, movie nights, and special milestones.
In one of the videos, the doughnuts replace the letter ‘o’ in the word ‘congrats’, turning it into ‘coongrats’ and then ‘cooongrats’.
Creative agency Abel made the campaign in collaboration with Limehouse Production. Abel was appointed to be in charge of Krispy Kreme ANZ’s local creative in May.
The advertisement has rolled out across social, digital, OOH and in-store media. The video with the word ‘congrats’ has been removed from YouTube, while the other three videos in the campaign are still available on the platform.
Ad Standards told Mumbrella the body has not received any complaints about the campaign.
