Chocolate wafer snack Kit Kat is to have a flagship store in Seoul, being launched by Nestle Japan in co-operation with Nestle Korea.
The Swedish snack company’s Japanese branch is known for its exclusive “chocolatory”, which offers special flavours and desserts. Flavours previously exclusive to the Tokyo store will be available at the store set to open in Shinsegae Department Store’s Gangnam location.
Nestle Japan’s Premium Kit Kat is one of the most popular souvenirs Koreans buy when visiting Japan. The exclusive flavours, launched in co-operation with pastry chef Yasumasa Takagi, borrow from local specialties such as Kyoto’s matcha green tea and Hokkaido’s melon.
In Korea, only the original milk and dark chocolate flavours are available. The Seoul flagship store, which opens next Thursday, will not only expand on this but also offer signature desserts.