KrisShop has collaborated with Enterprise Singapore to open a pop up Singapore souvenir store featuring the city’s most distinctive trinkets.
The new store displays products from different local brands ranging from Singapore gin to its ubiquitous satay, with a tagline “With Love, SG”. Served as a platform for domestic brands, With Love, SG is curated to demonstrate Singapore’s culture and heritage.
Singapore Airlines’ KrisShop says it aims to help local brands expand their retail network internationally and to strengthen their brand equity amongst local and international customers.
KrisShop features more than 2000 products ranging from cosmetics and fragrance to electronics and exclusive co-branded items, sold online and on its aircraft.