In Vietnam, the excitement of the 2026 World Cup has sparked a shopping frenzy, as consumers eagerly take advantage of retail promotions. With retailers offering substantial discounts on household appliances and fashion items, Vietnamese shoppers have been quick to seize the opportunity.
One shopper, Hang, who resides in Ho Chi Minh City (HCMC), had been monitoring prices for a few months. In early June, she successfully purchased a slow juicer at half its regular price, thanks to a World Cup promotion. She excitedly shared how previous discounts on the product, which only ranged from 10-20%, hadn’t been enticing enough. However, with the price slashed by over half, she made the purchase immediately.
Another Ho Chi Minh City resident, Lan Anh, also capitalized on the ongoing promotions to purchase a variety of household appliances, including a television and a vacuum cleaner. Anh noted that aside from the significant markdowns, retailers were also providing additional incentives such as vouchers and gifts as part of interactive match prediction programs.
The World Cup’s influence also extends to the electronics retail market. Several electronics retailers in HCMC have been actively promoting televisions in light of the football event. Various TV models have been discounted significantly, with some prices reduced by as much as 61%. This has been described as the most substantial price-cutting campaign for TVs to date, with large-screen models being heavily discounted to meet the tournament-driven demand.
While electronics retailers are witnessing a surge in sales, other consumer goods retailers haven’t been left behind. Saigon Co.op, for example, offers discounts of up to 30% on almost half of their snack, beer, and beverage bundles, targeted at football fans. They are even rewarding customers making large purchases with gifts.
Fashion retailers are also leveraging the World Cup frenzy to their advantage. Pierre Cardin Shoes and Oscar Fashion reported the simultaneous launch of their World Cup’s Vancouver 2026 collection in six markets: Vietnam, Cambodia, Myanmar, Thailand, Laos, and Canada. Since the campaign’s inception, store traffic has reportedly increased by more than 55%, and sales have reached approximately 65% of the campaign’s target.
The World Cup’s impact on global retail activity is projected to be highly positive, with predictions suggesting it could contribute up to $41 billion to global GDP by stimulating tourism, services, and consumption.
Q: How have Vietnamese consumers reacted to the World Cup retail promotions?
A: Vietnamese shoppers have been quick to take advantage of the significant discounts offered by retailers during the World Cup, leading to a shopping frenzy.
Q: Which sectors have seen a boost in sales due to the World Cup?
A: The electronics sector, particularly TV sales, has seen a substantial boost, along with other consumer goods retailers and the fashion industry.
Q: What has been the impact of the World Cup on global retail activity and GDP?
A: The World Cup is expected to have a highly positive impact on global retail activity and could potentially contribute up to $41 billion to the global GDP by boosting tourism, services, and consumption.
