Ksubaka today announced that it has broken through the 5,000 barrier of installed playSpots across China. Ksubaka has the fastest growing direct-to-consumer media network in China with over 10 million shoppers engaging with the network each month. Importantly for brands, each shopper is engaged with a bespoke interactive experience for over one minute.
Ksubaka’s media network addresses the issue of how to connect with consumers at the physical point of purchase – in-store. Interactive kiosks called ‘playSpots’ provide fun mini games that take the consumer on a branded game journey. Key brand messages and information are played out through game play with rewards and offers redeemable once the session has been completed. A typical fun game session lasts for one minute – Ksubaka calls this a ‘Moment of Joy’ (MoJo). Games are provisioned to the network over-the-air.
To support Ksubaka’s rapidly growing network of playSpots is a sophisticated real-time analytics platform providing campaign owners with deep data-driven insight into activity results. Campaigns can be tweaked and optimised in a matter of minutes across the entire network, providing full control and a level of understanding, right at the point of purchase. Ksubaka’s network provides an opportunity for brands which was never previously available. The likes of Coca-Cola, Colgate, Head & Shoulders, Kellogg’s and many others are already taking this opportunity to better engage in-store with consumers.
“Our rapid roll out across Asia and unique ability to connect with consumers at the moment when they are in ‘purchase mode’ gives us one of the most powerful new media networks available to brands and retail,” said Julian Corbett, CEO and Co-Founder, Ksubaka. “Brands get access to incredible engagement stats, which are both reliable and meaningful, and significantly a demonstrable uplift in sales. The feedback we get from retailers is that shoppers play and afterwards they have a smile on their face. We are creating Moments of Joy for shoppers and brands alike.”
