Cosmetics brand Lancome has taken over a high-profile retail space in Seoul’s Shinsegae Duty Free store.
The 360-degree panoramic LED screen above the signature Shinsegae carousel, facade and surrounding features were fully branded to showcase new products, creating a multi-sensorial concept space intended to immerse guests and consumers in the brand’s “Makeup Is My Power” experience.
Lancome Travel Retail Asia Pacific is using the area to promote its Teint Idole Ultra Wear Foundation in a move designed to promote the power of makeup as well as to create a dedicated beauty space for consumers to fully experience its products.
“As part of our goal to create new tourism demands through our duty-free store, we are on a constant lookout for partners and ideas to strengthen and elevate our retail offerings. We are proud to partner Lancôme Travel Retail Asia Pacific for this impressive regional launch,” said Seokho Hong, senior VP of Shinsegae Duty Free.
The official launch event included a celebrity appearance by popular Korean celebrity and Lancome local ambassador for South Korea, Suzy Bae, a group of Lancome’s national make-up artists from around the world, and 20 prominent Chinese KOLs and customers.