Chinese internet and ecosystem conglomerate LeEco India has ventured into the offline retail space to expand its consumer base in an increasingly competitive market on the sub-continent.
It has started selling its Le 1s smartphone, initially available exclusively on Flipkart, through retail stores across prime locations in Delhi and Mumbai. In the second phase, LeEco plans to cover nearly 70 per cent of retail stores across India that sell mobile technology, by the end of September.
“We have fast-tracked our growth trajectory in India, and our entry into the physical retail space affirms it,” says Smart Electronics Business of LeEco India COO Atul jain.
LeEco has also just launched its eCommerce platform LeMall in India, and also has a new ecosystem membership program. As well as providing users with high-quality content, the program integrates personal cloud services (LeEco Drive), LeMall and after-sales services.
Founded in China in 2013, LeMall is now available in Hong Kong and the US with a product range including smartphones, smart TVs, reverse in-ear headphones, all-metal earphones and Leme Bluetooth headphones. The company started in India in January with the Le 1s and Le Max, and now has 555 service centres in prime locations.
