French restaurant brand Lina’s Paris has opened a kiosk in the new terminal at Seoul’s Incheon Airport.
Managed by the exclusive franchisee SPC, it is the brand’s 12th outlet in South Korea. Half the sales in the country are beverages, predominantly French coffee and French draft beer.
A concept that is midway between a French cafe and a quick-service restaurant, Lina’s Paris was founded in 1989 based on four factors: a full range of French preparations (breakfasts, sandwiches, salads, hot dishes, soups, fresh juice, sorbet and pastry), a comfortable environment (a lounge area, free Wi-Fi, free press and a Parisian atmosphere), creative and authentic French recipes, and healthy, fresh, quality products and preparation.
The brand has nearly 55 restaurants in six countries, with South Korea being the first for Asia. Development plans include expansion in Southeast Asia.
Lina’s Paris will be looking for opportunities at the Paris Franchise Expo from March 25 to 28.
