Some of the world’s most inspiring marketing professionals will gather in Hong Kong later this month. MarketingPulse is an integrated branding and marketing conference for global marketers, brands, advertising agencies, media, enterprises and innovation professionals to gather and share the latest marketing trends, exchange best marketing practices and explore new collaborations in Asia.
From defining new marketing strategies to reviewing events that connect and catalyse, MarketingPulse is not only a conference, but an inspiring annual rendezvous to explore new frontiers in marketing.
The event will kickstart with a session journeying into a new era of branding, where leading chief marketing officers share tricks and tips on how they keep ahead of the pack with innovative campaigns embracing global trends, and reveal how future marketers should story tell and enhance brand experiences.
Jonathan Mildenhall, one of the speakers in this session, previously held roles as chief marketing officer at Airbnb and VP of global advertising strategy and creative excellence at the Coca-Cola Company. Mildenhall joined Airbnb in June 2014 and made it his mission to help Airbnb transform the industry, converting a disruptive property-rental platform into a global superbrand.
Just as he did at Airbnb, through TwentyFirstCenturyBrand, Mildenhall is partnering with some of Silicon Valley’s most influential founders and CEOs in order to drive transformational growth through purpose-driven marketing and world-class excellence in global brand stewardship.
Michelle Cordeiro Grant, another speaker in the session, is the Founder and CEO of Lively. She has spent her career creating brands and products for some of the world’s largest retailers including Federated, VF Corporation, Limited Brands/ Victoria’s Secret and Thrillist Media Group.
Grant is passionate about the entire process of creating and developing amazing brands and products – from concept to customer. Working with Victoria’s Secret inspired her to create a completely new experience for the lingerie category— a concept she calls Leisuree — and so Lively was born. Grant believes that “customer conversations should be the heart of your market and help you build a cohesive brand and community”.
MarketingPulse will be held on March 20 at the Hong Kong Convention and Exhibition Centre.