Marni China has reopened its renovated boutique in Shanghai’s Reel Department Store in the downtown district of Jing’An.
To celebrate the event, the Italian luxury fashion brand hosted its first-ever Marni Christmas Carnival.
This featured a limited-edition range of “Marni Visitors”, puppets the brand commissions from Colombian artisans for the festive season each year. A portion of proceeds from the sale of the puppets worldwide go to the Milan-based children’s charity Piccolo Principe.
In addition, five limited-edition trunk bags were also designed for the carnival.
The Shanghai store is one of 15 the brand has in China.
Founded in 1994, Marni has been undergoing a transformation since creative director Francesco Risso took over from founder/designer Consuelo Castiglioni last year. Risso was previously the designer of Prada womenswear.
