Forever 21 has launched a collection featuring classic Honda racing motifs.
The brainchild of Honda’s brand management agency Earthbound, the F21xHonda racing capsule collection consists of iconic Honda designs from the early 1980s and action sportswear of the 1990s.
“Pairing nostalgic Honda racing iconography with updated silhouettes and fabrics to create a modern yet timeless aesthetic, the latest collection includes a variety of men’s and women’s apparel,”said the two companies in a statement.
The women’s collection offers vintage inspired styles from long and short sleeved crop-tops, long sleeve t-shirts and skirts, including items in the Plus size range. The men’s collection features street-wear ready pieces including t-shirts, pull-over sweaters and racing jackets.
“We are always looking for new and unexpected partnerships,” said Linda Chang, VP of marketing for Forever 21. “This collaboration with Honda racing is especially relevant now with the popularity of racing and motorsport designs. We hope that fans of both Honda racing and our customers will celebrate with us through this collection.”
Honda Powersports Marketing’s senior manager Mike Snyder said collaborating with a brand like Forever 21 allows Honda motorcycles to access a completely new audience.
“We are very happy with the collection they have developed. It does a great job of blending Honda’s Racing history with Forever 21’s fashion sense.”
The F21 x Honda racing collection launched in stores throughout North America and on Forever21.com this week.