Massive expansion action by Phoenix Lava in Vietnam

Thailand’s steamed-bun chain Phoenix Lava has erupted in Vietnam, opening with four stores in Ho Chi Minh City.

Its flagship store is in District 3 with the other outlets in Districts 1 and 5,  and one in the Vinhomes Central Park development in the Binh Thanh district.

Inspired by Japanese-style lava buns and cakes, Phoenix Lava offers seven flavours for its phoenix-shaped buns – Uji tea, bamboo charcoal, chocolate, durian, cheese/bacon, pork and salted duck egg.

Founded in 2013, the company has six branches in its homeland.

Must read

Behind the Buzz
Retail News Asia — Your Daily Fix of What’s Happening in Asian Retail

We’re here to keep you in the loop—every single day. Whether you’re running a small local shop, scaling an online biz, or part of a global brand making moves in Asia, we’ve got something for you.

With 50+ fresh stories a week and 13.6 million readers, Retail News Asia isn’t just another news site—it’s the go-to source for all things retail across the region.
Retail Kitchen
We respect your inbox as much as we value your time. That’s why we only send carefully curated weekly updates, packed with the most relevant news, trends, and insights from the retail industry across Asia and beyond.

Copyright © 2014 -2025 |
Redwind BV