Childrens’ TV channel Nickelodeon has revealed it might open one in every of its worldwide flagship shops in Shanghai.
In that case, the US-based subsidiary of Viacom, can be following Disney into China’s business capital, Shanghai. Disney opened in Might and queues have shaped day by day outdoors the shop as consumers take pleasure in each the partaking setting and the merchandise impressed by cartoon characters.
Nickelodeon owns the cartoon ideas SpongeBob Squarepants, Teenage Mutant Ninja Turtles, Ren & Stimpy and Dora the Explorer, amongst others.
Subsequent week, Nickelodeon opens a flagship retailer in London’s Leicester Sq., (pictured above in an artist’s rendering) following profitable retail ventures in Riyadh, Honduras and Panama through the previous yr.
In contrast to Disney, Nickelodeon works with a franchise companion fairly than run its retail operations immediately, nevertheless it stays closely concerned within the design, conceptualisation, match out and merchandising.
Ron Johnson, government vp of shopper merchandise at Viacom Worldwide Media Networks, informed the Hollywood Reporter the London retailer was its first flagship.
“That is our first retailer that may be a vacation spot retailer, together with nice shopper interplay on video screens, fixtures like Dora’s tree and a pineapple that’s from Bikini Backside,” stated. “We undoubtedly see flagship shops as a progress car and dealing for us in the proper markets the world over.”
Three extra Nickelodeon shops are deliberate for 2015. Whereas no announcement has been made concerning the places of these, Johnson confirmed “we’re undoubtedly taking a look at locations like Dubai, Shanghai, Paris and Milan”.
The London retailer ranges London and UK-themed merchandise that includes the model’s characters – gadgets similar to a SpongeBob toy with a bearskin hat and a T-shirt that includes a SpongeBob-adaptation of The Beatles’ well-known Abbey Street album.
Nickelodeon’s characters function in merchandise bought by many retailers within the Uk, together with grocery store big Tesco. However Johnson says 80 per cent of the flagship’s inventory might be unique.
Leicester Sq. was chosen as a result of it has a footfall of greater than 35,000 pedestrians every day, a big proportion of them vacationers, permitting the model to succeed in markets aside from the UK. Such a choice may be an indicator of most popular places for the model in different retail markets like Shanghai.
